Marketing Tech Stack Recommendations

Just Starting Out Must Haves for Online Marketing:

From Jeff Bullas

• Google Tools
• Google Analytics and Google Tag Manager are two important tools to track visitor data on your website.
• Hubspot (cheaper than Marketo, better for B2C)
• HubSpot is primarily used for inbound marketing and if set up properly, can be helpful in automating the marketing workflow.
• Marketo (more $$ than Hubspot, better functionality + CRM integration than Hubspot, better for B2B)
• Marketo allows brands to build marketing strategies from the ground up and integrate across channels, be that on the website, social media platforms or email campaigns.
• MailChimp
• Mailchimp is an easy to use service for sending emails to your customers and prospects. Think of it as a module for sending out nicely designed newsletters to all of your mail contacts.
• Optimizely
• Optimizely is one of the best tools for optimizing your campaigns. They are pioneers in providing tools to successfully conduct A/B testing.
• Buffer
• Buffer is one such tool that will help to streamline your brand’s social media strategy. It is essentially a publishing platform used for scheduling and publishing content on social media.
• Canva
• "The most important factor for posting on social media is creativity. User engagement increases only if your posts are designed beautifully and have something interesting to say. And for creating beautiful designs we need products like Canva. It’s a cloud-based service that enables non-design people to start designing."