Cult Wars: The Making of a Cult Brand

Great cult brands drive wedges between schools of thought, alliances, communities, ideologies, and even other brands. They do this by spreading their radical differences with those searching for individualism. Ultimately, with a lot of luck and incredible attention to detail, these select few cult brands become a destination for their followers to belong, thrive, and fight for their cause. Once you’ve reached that coveted cult brand status, hold on and never let go.