A compelling value proposition meets three criteria:
- It’s specific: What are the specific benefits your target customer will receive?
- It’s pain-focused: How will your product fix the customer’s problem or improve their life?
- It’s exclusive: How is it both desirable and exclusive? How well does it highlight your company’s competitive advantage and set you apart from competitors?
Your value proposition should focus on the superpowers that potential customers get, not the product. Rarely is your value proposition the product itself or its features. Instead, it’s the way the brand or product fixes a meaningful pain point, improves the lives of your target market, and the way it makes them feel
This formula provides a short cut to ensuring that you have all the key ingredients in a description of your company.
For (target customer)
who (statement of need or opportunity),
(Product name) is a (product category) that (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).
Sources: Shopify